Expected User Experience
Posted by Silvia | Filed under User Experience
Before a user starts to interact with a product, he expects something from it. The look and smell of a pizza give him the first idea about the pizza, and the description of the pizza by someone else adds details to the expectations. Until this point, we cannot talk about user experience. In the same way, we cannot consider user experience the fact someone was influenced by seeing an advertisement of a product.
The experience before interaction in fact can be called “expected user experience”, not user experience. The expectations are shaped by branding, individual opinions, advertisements, and earlier experiences with similar products.
The expected user experience plays a key role when the actual user experience takes place, as the user will compare the real UX against the expected UX. We can start to investigate user experience from the moment a user interacts with a product and when the product gives feedback to user’s interaction.