Technology x User Experience
Posted by Silvia | Filed under Usability, User Experience
By Silvia Reitsma
My mother never liked that much to read manuals or to learn to operate electronic equipments. I thought it was really great she got to use a cell phone and I was even more surprised when I asked the phone number of my aunt and she said: “Wait, I will check my cell phone.”
I thought she had learnt with someone how to save the numbers in the phone’s memory, but she just came back with her phone completely covered with post-it notes with her most dialled numbers.
Expected User Experience
Posted by Silvia | Filed under User Experience
Before a user starts to interact with a product, he expects something from it. The look and smell of a pizza give him the first idea about the pizza, and the description of the pizza by someone else adds details to the expectations. Until this point, we cannot talk about user experience. In the same way, we cannot consider user experience the fact someone was influenced by seeing an advertisement of a product.
The experience before interaction in fact can be called “expected user experience”, not user experience. The expectations are shaped by branding, individual opinions, advertisements, and earlier experiences with similar products.
The expected user experience plays a key role when the actual user experience takes place, as the user will compare the real UX against the expected UX. We can start to investigate user experience from the moment a user interacts with a product and when the product gives feedback to user’s interaction.